Warning: The content of the following is philosophical and opinionated.

Warning: The content of the following is philosophical and opinionated.

“The superior man understands what is right; the inferior man understands what will sell.”

Although it could be said about life in general, life in agriculture today seems to be extremely dynamic, rapidly moving, exciting, and sometimes scary. The technological and scientific advances in the seed industry alone could and would make an exciting sci-fi movie, not to mention the robotic equipment coming on line or the communications systems in agriculture, etc. etc. . . . and even though no one will admit it at the coffee shop, or it may not seem so when you go in with hat in hand to the banker, there is money and lots of it flowing into and through agriculture. If there wasn’t, none of the afore mentioned moving, exciting things would be happening, but it is a fact that they are and thus there is a lot of money moving through the agricultural world.

Lets see…..rapidly changing.......... exciting industry …….lots of money……. enter the salesman.

I will state the obvious: all human beings sell something in one form or another and sales people come in as many varieties as there are people, (duh). Some are inept, some are naturals. Some have integrity, some don’t. Some aren’t all that good at selling but make up for it with caring. Some are very good … and caring, and some are very good ….. and greedy. I am not knocking salesmen, we need them, and I have had the privilege of being around some natural born salesmen that then took their talent and worked on it, went to school on it, aged it with experience, and became artists. They were a pleasure to watch…… when they understood what was right (see above quote), but some will sell you something just so they will make more money, whether you need what they sell or not. It’s an adrenaline rush.

Here is the rub: We all should be leery of people trying to take our money, and there are plenty of people out there at this time trying to do just that…. but we tend to accuse the wrong people. It has been my observation that the providers of services that are closest to the producer are the least likely ones to try to sell the producer something he doesn’t need, or more of anything than just what they think he needs. The closest “layer of retail” to you actually cares about your success. If you think about it, they are probably friends and neighbors, and they depend on your success and business year after year. It isn’t the location manager, department head or general manager that is trying to get to you, (whether it be a coop or a private entity), it is the 2nd, 3rd, and 4th “layers of retail” that is trying to find you......... and when they get you to take the bait and set the hook, they might “rip your lips”.

Caveat emptor…………….buyer beware.

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